VTA

First, a little English lesson…

ven·dor [ven-der; especially contrastively ven-dawr]

–noun

1. a person or agency that sells.

2. a vending machine.

part·ner [pahrt-ner]

–noun

1. a person who shares or is associated with another in some action or endeavor; sharer; associate.

2. a player on the same side or team as another

When it comes to the type of work we do, I’m not too fond of being referred to as a “vendor.” After all, we’re in the creative business, which is so much more than selling, and as convenient as it sounds, we can’t stick money in a slot and have a custom video or multi-media presentation pop out like magic. So when it comes to our clients, we like to think of ourselves as partners, not vendors. Because what we do, and do well, is integrate our selves into a client’s organization in order to better tell the client’s story.  We listen.  We digest.  We recommend.  What’s important to them; becomes important to us. The ultimate goal is to help the client succeed, whether that be in the effort to raise funds, promote a service/product, communicate with company associates, train new employees or increase sales.  To that end, we become as passionate about the client’s product or service as the clients themselves and go the extra mile to provide a finished product that is effective, dynamic and worthy of showcasing.

What we do is truly a service industry and more often than not, we give a lot more than we take.  But then again, that’s what team players do – they set up the shot, so that someone else can make the goal – namely, the client.

-Ada Sheerin, Creative Producer / Director VTA