Filed under: Player's Corner 2.0 | Tags: advertising, brand, branding, graphics, identity, interactive, logo, marketing, olympic website
I recently went to the Winter Olympics website and thought, wow, this is a beautiful design. The functionality seems great too. So I scrolled down to see if there were site credits. Sure enough, it said “Powered by Bell”. I clicked on the Bell icon.
I nearly fell out of my chair! I saw the Bell site and immediately thought of Dell. It reminded me of the movie “Coming to America” when McDougles was McDonalds. But upon further inspection, going to the Dell site and back to the Bell site, I noticed the logos were quite different. Then why did I immediately consider the 2 logos an identical match when viewing?
They both owned the same color blue, and both logos were type driven, san-serif and very clean. White space drove the look of the sites too. It was this minimal look, leveraging photography and simplicity that mirrored each others brand. I began to consider this and came away with one resonating thought, the logo and graphic language must act as one for a memorable visual brand. Dell had done its job so well, I immediately thought, copy infringement when looking at the Bell site.
You decide for yourself!
Here are the 2 sites:
- Brett Player
